Trevor Yardley-Jones is an illustrator, graphic designer and visual artist who is renowned in Montréal’s creative scene and beyond. In fact, the illustrations for the Gourmet by nature summer campaign are his! Follow Trevor along the route that inspired the campaign.
Written by Diane Laberge for Maison 1608 – Article from the 2026–2027 Montérégie tourism magazine
Photos by Daph & Nico and Tourisme Montérégie
Trevor’s creative adventure
It all began with a few days spent roaming the hills and valleys, his sketchbook was never far away. His first observation? “I knew that Montérégie was big, but not this big.”
On the program: meeting locals, savouring the richness and diversity of the terroir, and experiencing tourist hotspots and travelling off the beaten paths.
“Montérégie holds enormous potential for young Montréalers like me, friends, families, and outdoor enthusiasts looking to get out of the city and get some air. With its farmers markets, restaurants, sugar shacks, vineyards, and numerous artisanal breweries, Montérégie is both irresistible and gourmet.”
Elevated world
In his work, Trevor Yardley-Jones is particularly attracted to the surrealist approach. Digital airbrushing is his specialty.
“I adore vintage illustrations from the ’70s and ’80s. For the campaign, we started with photos of iconic landscapes from the region, in which I incorporated highly symbolic illustrated elements.”
For example, Trevor created some illustrations by using berries to create fruit hot air balloons. “I discovered that a lot of arctic kiwi and sea buckthorn grow here.” They’re both must-tries!
An immense airbrushed apple or a giant bottle of wine chilling in clear river water are just some examples of images the artist has created to show the rich and varied products of a region he thinks is not to be missed.
Whether you bring your sketchbook or not, Montérégie promises to blow you and your taste buds away!
Trevor’s Montérégie favourites
Gault Nature Reserve (mont Saint-Hilaire)
I’ve gone on numerous hikes with my family in this nature reserve without realizing we were here in Montérégie.
Sandwicherie Petit Pois
A childhood friend opened this little neighbourhood eatery in Salaberry-de-Valleyfield. Their sandwiches are perfect for satisfying cravings or rounding out a summer picnic.”
Bike ride along La Riveraine bike path
I’ve started to bike more around Montréal, including to the urban suburbs on the south shore. I intend to go further afield this summer to try country routes in Montérégie.
